When Digital Signage Becomes Part of the Wild West
In Europa-Park’s Silver Lake City, guests are transported back to the 1880s American Frontier the moment they cross the wooden boardwalks. Dusty streets, weathered saloons, hitching posts, and the distant whistle of the Silver Lake Steam Train set the scene.
This themed area, like the rest of the park, needs modern wayfinding, real-time show schedules, dining promotions, and visitor guidance for thousands of guests every day.
The Dual Challenge
Make large, sunlight-readable outdoor displays feel like they were built by a 19th-century carpenter.
Do it without sacrificing the easy, fast maintenance that modern digital signage demands.
The Solution: Wooden Disguise Meets Cutting-Edge Technology
imotion FLOW 46 high-brightness outdoor signs completely wrapped in wooden enclosures, looking like oversized wooden notice boards.
The real innovation is hidden inside. Every unit is powered by our Controlmotion remote monitoring and management platform.
Integrated sensors continuously track temperatures, fan speed, backlight level, and even filter contamination.
Controlmotion analyses the data in real time and sends precise alerts the moment something drifts outside normal parameters.
No more fixed preventive maintenance cycles that force technicians to open perfectly working displays in the middle of peak season. Interventions happen only when truly needed, and the service team already knows exactly which part to bring and which panel to open.