The New Advertising Dimension in Bosnia and Herzegovina

Brief
Advertising network owner expands its offerings with 21 new LCD displays, featuring 4K, sunlight-readable outdoor totems strategically placed in highly populated and economically developed locations. These totems aim to attract significant advertisers for Above The Line (ATL) advertising, introducing a fresh perspective and a new advertising dimension to Bosnia and Herzegovina.

Situation analysis
The DOOH (Digital Out-of-Home) advertising network owner sought to enhance its offerings and strengthen coverage. While experienced with LED displays, they found that LED technology alone couldn't sufficiently cover key points of interest and establish a satisfactory critical mass network. They needed high-quality, self-standing outdoor displays with low after-purchase costs, comprehensive remote health status supervision, and support.

Solution
After thorough research, the DOOH advertising network owner chose imotion products. To create a critical mass network, they installed 10 large-format, all-weather, outdoor digital totems at prime locations in Banja Luka and Sarajevo.

Reliability is crucial for outdoor digital advertising, as waiting days for technical service in a non-operational state is not feasible. The network owner recognized this challenge and opted for imotion FLOW outdoor digital signs. These signs offer automatic self-diagnostics, reducing the need for on-site visits and eliminating constant system surveillance for network administrators. The imotion FLOW outdoor signs were chosen not only for their high quality but also for the added benefit of free remote technical support and the Controlmotion software.

With the right technology selected, the next step was design. The DOOH advertising network owner desired a modern design reflecting their philosophy of bringing a new perspective and advertising dimension to Bosnia and Herzegovina.

Public display
To satisfy all the needs, three different types of units were chosen. All 10 of them are based on imotion FLOW 75 Portrait Freestanding Doubleside with customized enclosure, ultra-high bright 4K LCD panels and engraved illuminated logos.

Two of them were additionally customized. One with integrated AED compartment, which is a combination of separate, dedicated access controller, weather immune keypad and optimal environment for storage of AED.

And the other one with 18.5” side touchscreen. This interacted multimedia feature is intended to boost the value for chosen municipality.

These already proven solutions are expected to deliver many years of high-quality performance and minimal downtimes.