Why go interactive with digital signage?

Interactive experiences engage users and enable personalized content. This leads to higher customer satisfaction, stronger brand loyalty, and more memorable interactions. This is true not just in advertising, but also for municipal information totems. When citizens can actively search for and select relevant news or events, their experience is far more meaningful than passively viewing a static board with for him irrelevant content.

What are the most common use cases for interactive totems?

• Information kiosks

• Wayfinding totems

• Ticket kiosks

Which touchscreen is suitable for outdoor use?

While a touchscreen might seem like a simple add-on, selecting the right one for outdoor use requires careful consideration, as we have discussed in detail in this article. Key factors include durability, resistance to environmental elements, and accessibility.

As an expert manufacturer, we recommend projected capacitive touch technology for outdoor LCD totems. It offers:

• Excellent image clarity

• High resistance to scratches, surface contaminants, and liquids (moisture, rain, dust, grease)

• Long-term protection and stability

• Gloves compatibility which is essential for outdoor interactive installations.

Find out interesting case studies on interactive digital signage in our comprehensive blog.