In the digital signage industry, the wave of innovation was and still is, rooted in interactivity. The introduction of touchscreens opened new horizons. It enabled two-way communication, which is still the main advantage of LCD digital signs. While it seems that touchscreens are a simple add-on, it’s not always the case. In this week's article, we will discuss the technical background behind the technology and its integration.
Read MoreWhen thinking about outdoor LCD signs first thing that comes in mind is impact of the environment. The question that arises is how can LCD totem defy rain, wind, snow and solar radiation. But signage is subject not only to the usual wear and tear, but also the human impact.
Read MoreOutdoor digital signs are a versatile product. They can be useful for more than one purpose. We can all agree that the most commonly known function of outdoor digital totems is OOH advertising. Simple outdoor advertising digital totems can be upgraded with numerous add-ons. With various integrated devices, digital kiosks can get new functionalities, such as wayfinding, interactivity, environment data collection, self-service, and others.
Read MoreSmart cities are all about the optimization of city operations and their processes. With this in mind, we can conclude that messaging in public areas and improved information access are what digital signage can do within the field of smart cities.
Learn more about digital signage and its place in the smart city concept.
Read MoreWe’re witnessing the rise of new technologies, which are enabling creative usage of digital signs. While outdoor digital signs are becoming the norm, their function is transforming from “just” getting attention to a personalized experience.
Read MoreServicing of external outdoor LCD displays presents far too often unanticipated rising costs and a bad “first” experience for both, system integrators and their clients. In manufacturing circles, it’s known that for system integrators/customers who are just starting businesses with digital signage, EU producers are often the second choice due to higher prices. But after the initial bad experience, they quickly became their first choice. The question is why?
Read MoreThe increasing adoption of digital signage products has led to a surge in available solutions, causing confusion for customers. Particularly, it's unclear what constitutes a sufficiently good outdoor digital sign. In our extensive article, we address this question, aiming to assist you in making informed choices for your outdoor digital signage needs and contributing to the growth of the digital signage industry.
Read MoreDespite the fact that every year industry rapidly grows, there are still some ambiguities. To understand the purpose and the benefits of outdoor digital signs we have to understand what LCD displays actually are.
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