Integrating cameras into outdoor digital signs isn’t just about surveillance, it’s a strategic move to personalize content and improve ROI. Let’s look at some examples from our partner Go2Digital, the largest DOOH advertiser in Croatia.

1. Engage Customers with an Integrated IP Camera

For the campaign “Your Posture is Your Future”, launched by Croatia Polyclinic in collaboration with Go2Digital, integrated cameras in imotion digital billboards scanned the posture of passersby and provided immediate feedback in case of potential spinal issues. For those flagged with potential problems, the billboard offered a direct link to book an appointment with a physiotherapist, prompting immediate action.

Results were remarkable:

• 106,642 people scanned

• 50,521 contacts collected (in compliance with GDPR)

• 46% increase in specialist check-ups

• Reach: almost 78% of Croatia’s population

Source: https://bruketa-zinic.com/2025/06/09/the-best-outdoor-campaign-in-the-world/

2. Target Customers and Elevate Sales

With data collected from cameras, outdoor display monitors can show targeted advertisements that resonate with the specific audience. For example, a Croatian advertising company used cameras to recognize the size and breed of passing dogs. Based on this information, personalized ads were displayed on an imotion outdoor digital sign, resulting in a threefold increase in engagement.

Results:

Boosted sales by nearly 30%Results:

• Boosted sales by nearly 30%

Make Your Outdoor Signage Smarter with Infinitus

At Infinitus, our imotion outdoor digital signage comes ready to integrate IP or USB cameras, giving you real-time audience insights, interactive features, and actionable analytics. From boosting engagement to increasing sales, our smart signage helps you turn every passerby into a potential customer.