imotion by infinitus d.o.o.

SHOPPING MALL DOOH ADVERTISING NETWORK

Case study - imotion custom indoor DOOH Arena 2
G2D_Arena_18G2D_Arena_20G2D_Arena_25G2D_Arena_36Case study - imotion custom indoor DOOH Arena 1Case study - imotion custom indoor DOOH Arena collagueG2D_Arena_4G2D_Arena_12G2D_Arena_15Arena shoppign centerArena shoppign center 2Arena shoppign center 3
Brief

The only Croatian national DOOH advertising network has expanded their potent indoor shopping mall network of 106 screens in 15 shopping malls with 6 double sided 65” displays placed in one of the most prominent locations in Zagreb. Together with current 78 outdoor 75” displays it enables big brands to push ATL (above the line) campaigns throughout the country.  


Situational analysis
Go2Digital is fast growing Croatian national DOOH media network owner. To further strengthen their existing shopping mall network, they targeted one of the most prominent Croatian shopping center, Arena Zagreb and successfully struck a deal. It was essential to build high reliability unique 65” double sided advertising displays, to further carry their high quality/ high visibility image, their clients love to be part of.  
 
Solution
Infinitus were chosen to build 6 custom 65” double sided indoor digital signs based on imotion intelligence. Digital signs were placed at all of strategic points around the venue catching as many as possible audience exposures and registering those for the purpose of audience measurement analytics.  See video of indoor digital sign built by Infinitus.
 
Public display
Custom designed and built imotion intelligence based 65” double sided units.
 
Email us
Follow us on twitter
Follow us on linkedin
Follow us on Google +
SIGN UP FOR OUR NEWSLETTER
IMOTION BY INFINITUS D.O.O. © 2019