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SMART CITY PUBLIC COMMUNICATION INFRASTRUCTURE – MULTIFUNCTIONAL PUBLIC DIGITAL URBAN FURNITURE

Smart cities are all about optimization of city operatio... read more

SMART CITY PUBLIC COMMUNICATION INFRASTRUCTURE – MODERN TELEPHONE BOOTHS

If you have been following smart city trend, you know th... read more

INFINITUS ISE 2018 EXHIBITION PREVIEW

This year we are showcasing FIVE outdoor displays that c... read more

UPDATED CONTROLMOTION DIAGNOSTICS

We have made some upgrades that will help easier managem... read more

SMART CITY PUBLIC COMMUNICATION INFRASTRUCTURE – MULTIFUNCTIONAL PUBLIC DIGITAL URBAN FURNITURE

5G-Smart-City
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SMART CITIES ARE ALL ABOUT OPTIMIZATION OF CITY OPERATIONS AND THEIR PROCESSES. WITH THIS IN MIND WE CAN CONCLUDE THAT MESSAGING IN PUBLIC AREAS AND IMPROVED INFORMATION ACCESS IS WHAT DIGITAL SIGNAGE CAN DO WITHIN THE FIELD OF SMART CITIES.

Last time around we were discussing modern digital payphones as an alternative to replace obsolete payphone networks (follow link to the article) and how such installations can be win-win situation for investors, municipality and users. This is pretty straighforward idea, but lets not stop here as such "town points" can get more interesting . World of IOT and integration.


Digital signage and its place in smart city concept!?

As we now already know, smart cities are all about optimization of city operations and their processes. Consequently as a digital signage business, our role in this field is to help cities and towns and imrpove its messaging in public areas and information access to citizens and tourists on one side, and municipality stakeholders on the other. This includes governing bodies as well as departments such as police. 

With that in mind, we can go a step further from ADVANCED PHONE BOOTHS and talk about even more innovative and integrated urban totem solutions. These are based on any combination of interactive info signage that can be equipped with a lot of add-ons such as: large sized LCDs, Wi-Fi, card readers, NFC, printers, cameras, security cameras, payphones, phone chargers, health kits, environmental sensors to gather data and other digital equipment.

LinkNYC is a very good case of more integrated solution (HW+SW) . It is a first large installation of this type of solutions and it seems it is serving NYC well. Solution is in its core combination of real-time info point, modern phone booth, and super fast Wi-Fi city network solving problems of pretty bad internet town infrastructure.  Alphabet inc (owned by Google), is main investor, and they intend to cover gradually 10.000 locations all around the city. That is a project worthy of  engagment of one of the most recognizable companies in the world and a learnign experience for all of us interested in participating in this industry.

















New York - LinkNYC locations final map and  furniture alternatives


So what are main reasons to adopt such solutions?

These real-time operation IOT devices with remote diagnostics can enable a wide array of set-ups to fit the need of individual towns and cities. In general, main benefits are that towns:
  • Better connect to citizens and tourists in public spaces,
  • Can use interesting urban locations to generate revenues with DOOH adverting and improved access to services.
Beside basic functionalities of informing users’ this network can be used to:
  • Generate revenues with sales of services,
  • Generate revenues with sales of advertising,
  • Share informative and entertainment contents
  • Connect with mobile
  • Educate about public issues,
  • Collect environmental data,
  • Act as emergency point with its displays,
  • Serve as lifesaving point with integrated health equipment,
  • Even count a number of passersby,
  • ...

















Kiosks can be branded and designed to help build town image


Becoming a part of landscape of a city – cityscape

Construction designs can be smaller or larger in size, they can incorporate all add-ons, or serve as simple town service sales point with data collection sensors and/or Wi-Fi hot spot. It really depends what vision does the  client want to achieve in terms of functionalities and appearance itself.  

 Use of more kiosk-like interactive table set-ups has minimal imprint to environment, while large LinkNYC type structures are made to be visible and are also used for generating revenues via 55” advertising panels mounted on the sides. Such visible constructions placed at interesting locations can be used as orientation points in the towns. So if you happen to work on such project, make sure designs are aligned with the regional requirements. In certain countries this is more important, and in others not as much.
 















Info totem with urban bench


Digital signage industry - we don’t have to install 10.000 units to be part of Smart City signage.

Not all of ideas to improve city life demand use of large number of totems. Let’s consider case of Oslo that wants to promote bike riding. They have created area which includes pretty cool integration of large format outdoor LCD messaging incorporated into urban furniture elements such as nicely designed benches.











Oslo cycle station

Bottom line is that there are many alternatives how to make live of citizens and tourists better, and how municipalities and bunch of its departments can use digital signage to have better access to citizens with their information and services. Add nice urban benches with phone chargers in there and it can make any area look pretty neat, including modernized bus shelters. And they are one of topics in our next newsletter ahead of Integrated Systems Europe 2019. Its main topic will be most basic digital signs combined with modernized urban furniture components equipped with LCD and e-paper signage. Really llokign forward to see better and not as good solutions popping up out there.
 

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