Reference
imotion® 65" Landscape: COPING WITH EXTREME WINTER CONDITIONS in Brandnertal, Austria
Customer has chosen to use imotion® 65" landscape display as informational and promotional tool, seeing the opportunity for affirming position as a modern ski resort and providing their customers a pleasant overall experience. The imotion® 65" landscape is in this case used as a communication tool for displaying information on snow conditions, avalanche threat, current weather info, weather forecast, events in the surrounding area, general local information, tourist and restaurants offers.
imotion® is operating in extreme weather conditions at 1.500 m altitude, strong sun light, intensive snow reflection, night-time temperatures below -20°C, winds reaching speeds over 100 km/h. A special challenge was to ensure excellent dynamic contrasts, despite the strong sun radiation and snow reflection. Another challenge to adress was a proper way of discharging of condensed moisture, which is very important in such environments with significant temperature fluctuations.
imotion® 65" Landscape: AT BTC SHOPPING CENTER in Ljubljana, Slovenia
Network of imotion 65" landscape displays was installed at the BTC City shopping centre (one of the largest in Eastern Europe) in year 2007. Within this shopping centre visitors have many options for shopping, and entertainment. Management has decided to start using digital signage solution to promote products and services, sell advertising space, communicate all the options location offers and in general to pursue visitors to stay within the shopping centre area for a longer period of time. Consequently first imotion® DOOH network was established.
BTC City is using imotion® 65" landscape displays at locations with highest visitor fluctuation. Digital signage solution is in this case used mainly for promotion of sites within the area and sales of advertising space. In future it is expected for this digital signage network to use full potential of imotion® technology transforming into more advanced interactive DOOH network with additional display systems and use of touch screen possibility.
imotion® AT ADVERTISING FESTIVAL "GOLDEN DRUM" in Portorose, Slovenia
imotion® 65" portrait and landscape versions with touch screens in portable mode were used during the advertising festival by one of the attending companies for purpose of promoting, at the time, new journal named "Story". Targeted potential customers were invited to browse through electronic version of journal.
Portable imotion® 65" portrait and landscape versions proved to be effective in warmer sunny weather as imotion temporary installation was used two years in a row by the same customer. Most important task next to creating tempting content was finding transfer points.
imotion® AT PLAYBOY VENUE at GOLF COURSE BLED in Bled, Slovenia
Temporary installation of landscape and portrait 65" display systems was set-up at Slovenian Playboy VIP Golf tournament. Digital signage solution for this specific case was used for communicating over the location Playboy brand, showing competitor list, tournament results and also for advertising of complementary to the brand products and services.
Portable imotion® 65" displays were positioned at the gathering points where attendees could see relevant to the tournament info. Simple temporary digital signage content application was well received from the side of visitors.
imotion® AT TECHNOLOGY PARK in Ljubljana, Slovenia
Ljubljana Technology Park is using imotion® 65" landscape displays with touch screen option as an Info and advertising point. Visitors are able to find location and main data about member organizations and location of their premises. Visitors also have a possibility of browsing through interesting data about the institution of Technology Park itself. On the other hand employees of member organizations are constantly informed about happenings in the institution. Communication channel will in future have functionality of quick transformation to advertising medium when application being idle.
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Owner is satisfied with the imotion® 65" landscape installation and is constantly searching for augmenting possibilities of existing digital signage solution and therefore adding value to DOOH network even further. imotion® technology is great fit for stated need of augmentation as being able to support advanced digital signage applications. The problem of solutions such as this is mainly in setting user friendly, inviting and intuitive application for user. Owner is also using communication channel as advertising medium which is functional if application is idle and when set up advertising time slot opens.
imotion® AS KIOSK ADDITION in Rovinj, Croatia
Pilot application where imotion® 65" portrait displays were integrated into kiosks iNovine, showing latest news and allowing customers to browse through electronic version of chosen newspaper and web sites. Our partner wanted to research local environment for complementarities of interactive content with standard kiosks.
imotion® AT HOTEL & CASINO in Se¾ana, Slovenia
Hotel and Casino Se¾ana installed two imotion® 65" portraits mainly with the aim of promotion of its brand, services and generation of additional revenues with sales of advertising space.
Customer created mini DOOH network and chose two locations for our imotion® 65" Portrait displays. One element was installed next to the entrance to casino and other on the parking lot. As organization is pursuing image of modern, high-end venue, our displays enabled them to follow wanted positioning. Latent and direct communication influences potential and actual customers if being in vicinity or when arriving to venue. |
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