DATE: 18.06.2012
Exhibiting at FEPE 2012 OOH advertising industry congress
Milano, Italy - Even though Matthew Dearden, CEO of Clear Channel UK, was not present at the congress his statements were included in most of thought leaders presentations: "Digital is a premium product because you can do different, more exciting creative," he says. "But if all we do is go from paper to pixel and nothing else changes, digital will never pay out." (source: PR Week)
JC Decaux, CBS outdoor, Clear Channel, GOA, Stroer Media, Posterscope and other representatives of the industry spent most time presenting their view of the future and critical necessity to converge worlds of static and digital OOH advertising, with mobile and internet technologies, to deliver truly engaging and creative contents. In this way opening possibilities of market growth and accepting the fact life is getting faster, and all of consumers are connected to mobile and internet media.
As part of the solution to the problem we have presented imotion technology as high performance and reliability multimedia element of their future networks, as well as how they could with smart integration for technologies create truly valuable networks.
imotion HELP 65" portrait double sided unit was perfect sample of both, with integrated 2500 nit LED backlit LCD panel and with high capacity local dimming technology. It was a great pleasure for us to hear from people of the industry statements such as:" have never seen such a great readability on sun and such great and uniform colors".
| Distinti saluti,
Dikran Tawitian
Marketing manager |
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