Custom Applications: Engage target audiences at outdoor locations
With imotion® systems you can enjoy benefits of digital signage in rough outdoor environment. Digital signage with its dynamic imaging draws more attention than any other method of communication. Advantages of any digital signage system are::
- Attention grabbing dynamic imaging and sound
- Focused location based targeted communication
- Wide range of content possibilities
- Dynamics, as contents can change quickly or be interactive
- Simplicity of remote content management
Elevating your outdoor communication with audiences to a higher level
Organizations in search of reliable, attractive and effective outdoor digital information display system for purposes of outdoor mid to close range communication, should consider imotion product line as the media of choice. Our customers want to use own or third party outdoor locations for:
- Activities aimed to improve customer satisfaction
- informing and entertaining target audience
- Promotional activities
- stimulation of own products and service sales
- Advertising activities
- Commercialization of valuable locations with sales of advertising time
- Or most suitable combination of all
- giving your company truly unique way of sharing relevant info enabling to reach
goals of your outdoor communication.
imotion® digital information display systems are powerful tool enabling one-way or interactive communication of any digital content in outdoor environment. Applications can vary from interactive info points (city, tourist, corporate, exhibition, events, sport venue entrance info points, etc.) on one side and large scale DOOH networks with most complex content combinations with advertising purpose on other.
Generate (additional) revenues
Promoting products and services
- Stimulate sales of your own and/or third party products or services on POI locations:
Make visible launch of your new product, communicate more complex services and deliver information on sales promotions before target customer enters the premises and starts being cluttered with other information
- Invite passersby to visit inner premises:
Create awareness and interest, using POI location to invite passersby into inner premises
- Prolong working hours at POI locations and deliver services and info also in the afterhours:
Deliver services and/or communicate your offer 24/7
Sales of advertising time
- Deliver all the advantages of digital advertising into outdoor environment:
Fast pace of life demands for any communication to be flexible, fast and to be able to draw attention in polluted advertising environment
- Offer high effectiveness communication channel to advertisers in outdoor environment:
Advertisers aim to increase effectiveness of their communication and are in constant search of optimal methods
- Access to valuable locations offering high value proposition to location owners:
Location owners realize increasing value of location, demand best value proposition and have alternatives to choose from
Improving your service environment
Informing and entertaining target audience
- Attract target audience to the area with use of informative and entertaining contents:
Relevant information and entertaining content will attract audience, increase their overall satisfaction and make them prone to reception of additional communication input
- Communicate relevant information and help user to save time:
Help visitors to find their way around enabling them to save valuable time and cross sell your offer at the same time
- Position your corporate philosophy and your brand in minds of your target audience:
Use the outdoor media to strengthen organizational image communication
- Deliver necessary information to improve service processes:
Deliver important information already at the outdoor location and optimize your service process
Invigorating the outdoor environment
- Attractive urban furniture can influence passersby location perception:
Perception of organization environment starts in outdoor area and aesthetic urban furniture, similarly as the one at your home, influences the wellbeing of the user
- Interesting contents can help create emotions organization want to project:
Use the opportunity to influence on emotions of passersby in outdoor environment and synchronize them to your existing story
Markets
imotion platform for outdoor high resolution digital communication is appropriate for any outdoor POI location. There is number of interesting locations such as:
- City info/add
- Amusement park
- ZOO
- Botanic gardens
- Corporate
- Ski resorts & Ski slopes
- Shops/Shopping centers
- Financial organizations
- Golf courses
- Transportation points (Bus/Train/Airport/Harbour)
- Gas stations
- City attractions
- Museums
- Trade fair venues
- Sport centers
- Health resorts
- Wellness centers
- Swimming pools
- Recreation grounds
- Hotel entrances
- Casino entrances
- Resting places;
- Newsstands;
- Parking garage;
- State frontiers;
- Cruising ships, in the hall or on deck of the ship;
- And other similar locations.
Considerations when installing imotion®
To be able to utilize capabilities of imotion platform, you should be aware of additional requirements needed. All partner companies (VAR) offering Infinitus products are capable of designing a fit-to-your-needs digital communication system. Independently or with help of experts from different fields, they will deliver free and payable services to set-up your complete digital signage solution. Common services and activities you can expect are:
Pre-purchase stage services:
- Helping you to decide about the most appropriate application
- Delivering all info needed to support your decision process
- Planning the installation in accordance to your needs and requirements
- Choosing optimal content alternative
- Choosing optimal/possible locations
- Choosing appropriate software
- Proposing needed ICT network supporting
Installation set-up services:
- Installing imotion
- Concrete foundation set-up
- Internet and power connection delivery
- Creating ICT support network
- Integrating content management and content player software
- Designing content multimedia sign/s
- Education of end-users about use of thesystem
After purchase services:
- Additional content multimedia sign/s
- Multimedia
- Internet and power
- Control and surveillance of the system
- Regular and irregular technical maintenanceactivities
- Digital signage software licenses
- Cleaning of glass surface and enclosure
Find Infinitus partner organizations in your region or contact us directly. |
