Outdoor Digital Signage Elevates Engagement in St. Georgen, Austria
Brief:
The municipality of St. Georgen ob Judenburg in Austria embarked on a modernization journey by launching a new community app. To complement this digital initiative and enhance citizen engagement, the municipality also installed an interactive digital information point that complements new digitalization steps. This case study delves into the situation, the solution provided, and the impact on public display and community engagement.
Situation Analysis:
The old homepage of the municipality was outdated, failing to meet the demands of modern communication. With the launch of a new community application, citizens gained access to up-to-date information, news, and event calendars through their smartphones and tablets. However, to ensure inclusivity and provide access to information for all, the municipality recognized the need for physical digital displays. Infinitus identified this as an opportunity to bridge the gap between digital and physical communication channels.
Solution:
Municipality installed imotion FLOW outdoor digital signage 55” Portrait integrated into a poster. This interactive digital information point serves as a centralized hub for citizens and tourists alike. Equipped with touchscreen capabilities, the digital signage offers real-time updates on municipal news, events, and services. Citizens can stay informed about official bulletins, local news, and upcoming events, while tourists can explore information about the municipality's natural attractions and tourism offerings.
Public Display:
The interactive digital information point has transformed the way information is disseminated in St. Georgen. Unlike traditional static posters, digital signage offers dynamic content and real-time updates, enhancing engagement and accessibility. Citizens and tourists can interact with the display, accessing relevant information at their fingertips. The integration of digital technology with physical spaces has revitalized public communication, fostering a sense of community and connectivity.
Conclusion:
Imotion FLOW interactive outdoor digital signage in St. Georgen exemplifies the symbiotic relationship between digital and physical communication channels. By complementing the digital app with physical displays, the municipality has expanded its reach and enhanced community engagement. Moving forward, the integration of digital signage in public spaces holds immense potential for transforming communication and fostering vibrant, connected communities.